How Employers Can Help Working Parents During COVID-19

There are many times when working parents have a hard time doing the work/life balance thing. But with the stay-at-home orders due to the COVID-19 pandemic, things have gotten 1000% more difficult.

Welcome to a coronavirus-driven era of working while parenting.

How Employers Can Help Working Parents During COVID-19

For workers with kids, working from home has brought a flood of emotions from frustration to guilt. They want to continue to deliver both quality work and quality parenting. But as most enter a second month of working with kids climbing on their desks, they are growing weary.

What can employers do to support this likely significant segment of their workforce population? While Microsoft recently announced a generous offer of 12 weeks paid parental leave for their associates dealing with COVID-19 school and daycare closures, most working parents continue to soldier on, longing for the peace of a daily commute and the personal space of their office cubical.

Here are a few small ways to make a big difference for your colleagues dealing with the work/kid juggle. All. Day. Long.

1. Understand their new role as teacher.

Employees may need to wrangle a toddler, feed a baby or help a third grader with a worksheet between—or during—their work meetings. Regardless of their child’s age, they want to do this right. According to Gallup, 42% of parents worry that COVID-19 will affect their child’s education.

Offering flexibility is key. Offer the option to work some of their time early in the morning, late at night or on the weekend to allow blocks of time during traditional work hours to care for the kiddos.

2. Work family, meet home family.

It can feel a bit vulnerable to give our coworkers a direct view into our homes thanks to daily Zoom meetings and video calls. I’ve noticed, however, that when a child of a coworker “shows up” for the meeting, smiles appear and the mood of the meeting is lifted. (Bonus points from me for baby sightings!) Embrace it. Teams are going to come out of this feeling closer and stronger as a result.

3. Focus on empathy and compassion.

Unless you’ve balanced simultaneous working from home and parenting before, try not to give advice. Instead, offer support, even if you don’t know what to do. Acknowledge their struggle. Don’t tell them it could be worse, that they should be happy they have kids or grateful they still have a job. They know. But they are tired.

4. Help parents connect with each other.

Give parents a place to bond. (Remotely, for now, of course.) Help them connect with each other for gripe sessions, creative solutions and to share stories that might make them laugh, or cry together. The together part makes all the difference.

[Related Reading: 5 Tips to Keep Working-From-Home Employees Connected During the Coronavirus Pandemic]

To my coworkers and all the moms and dads out there who are facing this challenging time with the added pressure of parenting little ones, we see you and we are here to support you. We’ll get through this together.

By the way, I love seeing your kids. And I confess, it’s a little entertaining to see you yelling at them with your mic muted.

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How has your organization adapted during the pandemic? Share your story.

Ann Godsell, CEBS
Director, Professional Development Marketing at the International Foundation

The latest from Word on Benefits:


Director, Professional Development Marketing at the International Foundation

Favorite Foundation Product: Face to face conferences. Benefit Topics That Grab Her: Benefit communication, preventive health, health care cost management, workflex Favorite Foundation Conference Moments: Meeting Dr. Andrew Weil at the Annual Employee Benefits Conference was a cherished opportunity. She also loves the times when she and a member recognized each other at a conference because of interacting on Twitter! Personal Insight: Known around the office as “appropriately paranoid,” Ann is usually prepared for a variety of potential outcomes in most every situation.

2 thoughts on “How Employers Can Help Working Parents During COVID-19

  1. Gail Gentry

    Great article! I’m struggling with managing the two cats, let alone homeschooling. Hang in there parents, we’ll all get through this together!

  2. Linda Reed

    The struggle is real! We are trying to exist in a COVID-time when nothing is normal. We are trying to remote work and assist the kids with ‘distance learning’ but it is simply overwhelming and filled with guilt. The guilt of having to ignore your children for a few hours at the time just to ensure you produce quality work. I’ve had to hide outside leaning up against my own front door with my laptop on my lap just to focus and write a quality document. I’m working 7am -12noon (lunch I feed the kids and answer school work questions) then back to work 1-4pm. My husband works 9am – 1pm (he entertains the kids after my lunch break and takes over school work) then he is back to work 2-6pm. It is the best we can do to balance both work demands and raise/educate our kids during a pandemic. We are not superheros, we are doing our best and we hope that is enough.

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