In a new International Foundation Benefits Communication survey, only 19% of employers reported their employees have a high level understanding of their benefits. When asked why this is, employers overwhelmingly said their employees do not read the information they provide or they don’t understand it. If your organization has made benefits communication a priority, consider the advantages that one-on-one communication can provide.


Here are three reasons to consider one-on-one benefits communication:

  1. Break the Benefits Lingo
    blog-marketbox_CHPNNo doubt you’re fluent in Employee Benefits-ese (a complex language with perhaps the most impressive array of acronyms I’ve ever seen), but your employees aren’t. Taking the time to sit down with them one-on-one allows you to answer their questions in plain English—not the legalese of your employee handbook.
  2. Improve Job Satisfaction
    Employee benefits can play a huge rule in employee satisfaction. A MetLife survey found that employees who are very satisfied with their benefits are almost four times more likely to be very satisfied with their jobs! Educate your workers about the employee benefits available to them, and they’ll feel more confident in their selections and understand the valuable role they play in their total compensation package.
  3. Increase Health Literacy
    When it comes to your health care plan and making wise health care decisions, your employees are sure to have questions. ACA has only added to the confusion, with half of employers reporting an increase in ACA questions. Remind your employees of the benefits you offer to help them live a healthier lifestyle, and take the time to answer their specific questions about your plan options.

If you’re considering one-on-one benefits communication at your organization, identify the specific benefits you’d like to increase awareness of and ensure your staff is prepared to answer questions.

Health care benefits can be especially confusing—More Americans are uncomfortable navigating their health care benefits than buying a home. Convenient training options like the new Certificate in Health Plan Navigation can provide comprehensive training for your benefits team and the information they need to support plan participants in making the best health care choices.

You work hard to offer your employees a comprehensive benefit package—Don’t let your benefits remain misunderstood!

Brenda Hofmann
Senior Communications Associate at the International Foundation



Senior Communications Associate at the International Foundation

Favorite Foundation service/product: Today’s Headlines

Benefits-related topics that grab her attention: Wellness, work/life balance, retirement security, unique perks, anything related to new mommas: maternity leave, pumping at work, on-site daycares, family friendly workplaces etc.​ Favorite Foundation event: The day we wait all year for – National Employee Benefits Day!

Personal Insight: Brenda goes with the flow and this approach to life puts everyone around her at ease.  Brenda enjoys the mix of roles she plays from public relations pro to new mom and wife.

3 thoughts on “Three Reasons You Should Consider One-On-One Benefits Communication

  1. Michelle Benitez

    On target point of view. The selected communication strategy can be molded to target not only benefit literacy but other ER areas that may need reinforcement. It also allows developing the know how in others, by cascading the information.

  2. Michelle Griffith

    Easier said than done. I think this is very short-sighted when HR staff is being cut. A small HR staff can’t meet with every employee in a large organization.

    1. Dena McVicker

      Michelle, we at Colonial Life will do that FOR YOU at no cost. Please email or call me: or 610-524-9360.

      Dena McVicker
      Account Director, Colonial Life

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