Purchasing disposable toys instead of saving for college. Spending months on the intricacies of fantasy football but not focusing on retirement until 55. The rise of the Kardashians. As humans, we know we’re not perfectly rational. Rather, we know other people aren’t perfectly rational, even […]
As humans, we tend to like order. We like lists, we like symmetry, we like calm. So when volatility in the stock market brings chaos to that order, we react. There is a term for this reaction—behavioral finance—and about 40 years of […]
